Wink Eyewear


Having previously worked in the world of eyewear, I quickly spotted Wink from a few blocks away. That and, it’s difficult not to notice Wink when you walk past their storefront; they usually have dreamy music playing through their outdoor speakers, and their total look is rockin’. This is fitting, considering the fact that they’re essentially in the business of helping people find their own personal style through eyewear.

I love the modern, inviting storefront and window displays.

The store's interior. Clean and bright, as an eyeglass store should be!

Wink sells both optical eyewear, as well as sunglasses. They specialize in independent designers, which means the majority of the designer brands they carry are not in a license agreement with a larger company. This is significant to note because it means the designers work more closely with their own product, perfecting the fit, style, and color. Much of the product Wink carries is also handmade; the quality can be found in the detail and fit.

The store's layout is open and organized. Plenty of mirrors, too (very important).

DeromeBrenner is one of the brands they carry, which offers eyewear and jewelry to match.

Some (but not all) of the brands Wink carries include: Alain Mikli, Bevel, DeromeBrenner, JFRey, Mykita, and SALT. The choice selection in this store is fantastic; there isn’t an overwhelming amount of eyeglasses (that would be a catastrophe – have you ever been in an optical store that has those horrendous glass display cases packed to the max with eyeglasses? Blech!) and they are organized in such fashion that you can easily navigate the styles and make a sound choice for yourself. I can say this in all honestly because during the 15 minutes I was there, I stumbled upon a couple styles that I didn’t want to leave!

Mykita optical. Check. out. those. COLORS. Be still my heart.

Closeup of the new back wall display. Come in to check it out for yourself!

Wink not only offers selective styles and friendly (not to mention knowledgeable) staff to work with, but they also decorate their store space with creative artwork, all representing local artists. Currently, you’ll find work by the Lost Art artists (they take part in Final Fridays, remember?), but their in-store display rotates often. It’s always nice to know when a local business supports local artists as well.

Overall, I’m confident in saying you won’t be disappointed when visiting Wink. Whether you’re looking to simply window shop, or find the right style for you, you’ll be in good company.

Wink Eyewear is open Monday-Saturday 11-7; Sunday 12-4.

Find Wink at: 806 Massachusetts Street, Lawrence KS 66044. [785.842.9465]

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